Online radio can help independent artists reach listeners outside their immediate network. There is no guaranteed route to airplay, but a clear presentation, reliable links and respectful follow-up make it easier for a broadcaster to consider a release.
Prepare a radio-ready press kit
Keep the essentials together: artist name, track title, release date, genre, a short biography, clean artwork, lyrics where relevant, contact details and links to the official release. Make sure every detail is consistent across your website, distributor and streaming profiles.
Make the music easy to review
Provide a reliable private preview or official listening link and clearly identify the version being pitched. If a broadcaster requests a particular audio format or delivery method, follow its instructions. Do not attach large files to unsolicited emails unless invited.
Research the right programmes
Listen before pitching. Identify shows whose sound, audience and format genuinely fit your track. A thoughtful message to a relevant specialist programme is usually more useful than sending the same mass email to hundreds of stations.
Write a concise, personal pitch
Introduce yourself, explain why the track fits that programme, include the release date and provide one or two useful links. Avoid exaggerated claims, pressure tactics and repeated follow-ups. Broadcasters need to make their own editorial decisions.
Make your release easy to verify
Use accurate credits, confirm that you control or have permission for the submitted recording, and make sure collaborators are credited correctly. If your track contains samples or third-party material, resolve the necessary permissions before pitching.
Build a long-term relationship
Thank people who take the time to listen, share broadcasts when appropriate and keep your updates relevant. A professional, reliable approach helps you build genuine connections even when a particular release is not selected.
Editorial note: radio submission policies differ. Check each broadcaster’s official guidelines; inclusion in a directory or a pitch does not guarantee airplay.